In 2016, when I broke the news to my loved ones that I am planning to start my own digital marketing venture; everyone was taken aback by this unexpected but well thought out decision.
This decision came as a surprise to many because:
- Till then I had been working with my husband in his business as a Digital Marketing Manager
- We had been doing well as a team together and were growing well
So, these reactions were somehow justified. Instead of congratulating or encouraging me some common responses were:
- Is everything okay between you and Gagan (My Husband)?
- Are you guys still together?
- Is everything okay with Gagan’s business?
- Has Gagan Approved of it?
- Don’t you think that this will create difference/rivalry in your relationship?
- Is he dominating your personality?
and my favorite one… Is everything okay between you and your mother in law? Gosh…What does my relation with my mother in law has to do in this decision.
There were occasions when I was even mocked and ridiculed but that didn’t changed my mind at all.
I knew what I was doing and was very confident about it.
I was both agitated and amused listening to these responses. I couldn’t understand why it was so hard for people around me to accept that I can have my own opinion.
In 2014, when I quit my job as a Virtual assistant and joined by husband Digital Marketing business it was also my own choice.
However no one at that point argued or questioned my decision, rather everyone lauded it back then. I worked with him for 2.5 years before I took a pregnancy break.
Working with him was a great experience but I always knew somewhere in my head and heart that I wanted my own separate entity.
I use to discuss this idea with my husband quite often and he was always supportive of it.
This is why when I told him that I want to start my own venture in the same niche; he was completely cool about it (at least he showed it that way).
Even though I am only 1.5 years old as an entrepreneur but still would like to share some insights with all my fellow female counterparts who are thinking of starting their own venture.
If you are serious about it then take it seriously:
Entrepreneurship is a big responsibility and should be taken seriously. This is why you should be VERY clear with your WHY? You must have a clear answer to:
- Why you want to be an Entrepreneur
- Why you think you will be successful at it
- Why you think you will be different from others
These were the questions I asked myself when I was in the planning stages of my business. I asked myself what difference my Digital Marketing firm will make.
How will my firm be different from other prevalent agencies? I will not answer these questions here as it will sound more of a Self-advertisement than content but I believe you got my point. It is imperative to know and set your goal.
It is imperative to know your WHY. You can also look at it this way an entrepreneur has to put a lot on line, so they must have a very good reason for it.
Stop Educating and Start Learning:
Now this goes for everyone irrespective you are working or venturing into your own business. By learning I mean, learning on the job.
At times the best education you get is not from books but from the tasks that are assigned to you. You learn more from your subordinates than from any business school or course.
Books are fine but unless you are not implementing their learning they are of no use.
Let me again elaborate it by giving example from my journey: I had very little knowledge in accounting field.
So when I started my venture, I was not sure about the accounts or what kind of company registration I should go for.
Though I had a support of my husband still I knew if I had to grow in this journey I had to learn all these things on my own. So, I dedicated 1 hour every week to understand how all this work.
I educated myself on tax deductions and company norms. I maintained and still maintain a Balance sheet to track my expenditures and earnings.
Though accounting is different from Digital Marketing but for an entrepreneur Learning should never stop.
Have a Head of a Monk and a Heart Of a Warrior:
Ladies, no matter how supporting your external environment is when it comes to running a business, you have to do a lot of work yourself.
It is absolutely vital for you to remain calm and practice patience. Things will change dramatically from sweet to sour.
Always remember whenever there is an imbalance in equilibrium; don’t lose your head.
It is only when the chips are down, character is tested. Don’t react to every situation that prop up.
If you are stuck in a certain situation, work with a calm head and gather up all the possible solutions around it.
If you had made a mistake, own it and then improve it. Your work will always give you an opportunity to make your Today better than your yesterday.
So don’t let an adversity hit your plans. Prep yourself to every challenge you face and face it boldly.
Add Your Style into it and it will become a Statement:
Hey, it is your business and it must represent you. It should reflect your character. It must be an enhancement of your personality.
Again, let me explain it by giving an example from my journey. When I was working with Gagan, I use to work 9 to 5, adhering to his company’s work timing.
However when I opened my venture, I changed the timings as per liking.
I love the flexibility in time. I believe a person should not be bound to come to an office as per his/her clock.
Rather they should walk in when they are fully charged up and motivated to work. This is why I changed my office working hours.
Now, my office timings are from 7:30 Am to 8:30 Pm and a person can pick any 9 hours of their choice from this slot.
I always dreamt of such scenario when I was working so this was the first thing I implemented when I got the BIG chair.
Here I am not advocating a complete dominance of your personality on your business but you can always add few of your own traits to make it stand apart.
Take yourself seriously and others will do the same:
So do people take Women bosses seriously? The answer to this question lies in one simple question, which is, do you take yourself seriously?
If your answer is yes, then trust me no one will dare to poke their nose in your business.
In business there are lot of things that are beyond your control but one thing that is always there in your radar is your work ethics.
Be an inspiration to those around you. I am not advocating come first and leave last policy here.
However whatever time you are in the office lead by example. I have this strict rule for myself not to entertain my phone calls during office hours.
During lunch time, I make calls to my husband and mother in law to check on my 2.5 year old son but a part from that I make sure that my Smart device is not buzzing with notifications and alerts all the time.
The nature of my work demands my presence on Social Media networks.
However during office hours I am only working on my client’s websites and their accounts.
I spend a bit of my time on LinkendIN but that again is only for business networking.
I don’t restrain anyone from using their phones at work but I adhere to my working code religiously and trust me that work far better than anything.
I am not sure what my team talk about me behind my back but I am confident on one thing that during working hours they know who the boss is.
Enjoy Every Second Of your Life:
Now, what’s the point of doing something if you are not enjoying it? The whole idea of entrepreneurship is to make a difference.
To do something that comes from your heart and not from your ego. Therefore, make sure that you enjoy this journey.
When you step out of your bed in the morning, you should be rearing to go.
The more you enjoy yourself at work, better you will be with your productivity and you will see more success in it.
Always remember, we spend a lot of hours in the office, away from our loved ones, so be wise and make sure that you add some element of fun in it.
Your work should refresh your mind rather dry you out.
I know every journey has its own road blocks and stepping stones but I wanted to empty my bucket through this post.
Entrepreneurship is an amazing journey with its share of ups and down but nonetheless it is something that is worth trying.
So, irrespective what anyone advice you, you must embrace it and by chance if you happen to do the same business your husband is doing trust me the fun doubles up 🙂