Now before I begin this post let me tell you the reason why I am writing it.
Few months ago my cousine who is in his final year of BCA called me and said:
‘Didi I am confused, as I am not sure on what to do after my graduation’. He said that he is considering Digital Marketing but is not sure about it as a career option.
I being a Digital marketer myself guided him on every aspect of this job. I cleared all his doubts and explained all the pros and cons associated to our niche.
No doubt I encouraged him to join this niche but it was not because of my personal preference but because of solid data:
There is 9142.5 percent increase in the number of Internet users from 2000 to 2018. (Source: YourStory)
I did’t heard back from him for few days and then he called me again, couple of days ago.
Didi I want to pursue my career in Digital Marketing but my Dad is asking me to opt in for IOT ( Internet of things). He said that it is more lucrative and rewarding.
However, his heart was stuck in Digital marketing. He said, he will be happy if I talk to his dad and explain him what exactly this field is:
The explanation I gave to my uncle was based on series of few questions, which I will like to share with you.
I: Uncle, what do you think, he will be able to do after completing IOT?
Uncle: Well, he will be able to secure a high paying job with some good company.
I: What do you think that company will be doing ?
Uncle: Working on creating solutions and products for the customers in the market.
I: And how do you think they will be able to reach out to their customers with their products?
By this time in our conversation, he was able to guess in which direction I was going and with a pleasant smile he replied:
Uncle: Through Marketing
No uncle, through well planned, structured Digital Marketing.
This is what I say to everyone who asks me, why is Digital Marketing necessary. No matter how good your product or service is, it cannot work without proper marketing.
The scope of work in Digital marketing niche has bumped up significantly in last few years. Companies are hiring and outsourcing their Digital Marketing efforts to stay ahead in the race.
No doubt this field is hot and top guns in this field are raking in big financial rewards. However to reach at the top you need to be at your Top Gear.
I will like to share some insights of my journey with you that will help you better understand the point I am trying to make here.
In year 2012, when I first started my career as a Virtual Assistant in Digital Marketing with Tek Traffic, I was offered a salary of Rs. 24,000/month.
This was my skill set at that time:
I worked and learned a lot during my tenure of 12 months with my wonderful client, however, I knew to earn more, I had to learn more. So, I started working on my skills, and added few more things in my armory.
This is what my skill set is now (Including the skills that I had mentioned above):
As I added new skills my confidence grew and so did my revenue and today I am heading my own digital marketing firm: digizap.co.in
So the mantra of your earning is very simple in field of digital marketing:
Salaries of a Digital marketing expert also varies on location of the person. So a candidate who is working in Bangalore might fetch more than the one who in working in a non-metro city.
Most people confuse Digital Marketing expert with a Seo specialist but there is a huge difference between the two both in terms of Money and skills.
Wherein the role of a Seo specialist is to create backlinks for the website, Digital marketing expert has to deal with it all.
He is the one who need to design the strategy for the entire campaign which also includes Seo. In other words: More responsibility, more hardwork and more money.
Digital Marketing is huge and experts in this field are earning handsomely well. This is one skill if mastered well can reap you best rewards for your efforts.
To put in simpler words, in this world if you know the skills to sell something, you will be the king.
Always Keep in Mind!
A good Digital Marketing Expert don’t need an astrologer to tell what his destiny will be.