Digital Marketing is in. The stats, the trends and job demands all point in one direction that job market is actively seeking for pro’s who can help their brands rise up and grow on virtual platforms.
In this blog, we will try and cover each and every aspect that will help you understand how to set up you career in Digital Marketing and be successful at it.
Starting a career in this field is not as overwhelming as it may sound. All you need is proper guidance and awareness of what is trending in this field.
So if you are serious to move ahead in this field, let’s get started.
10 Tips that will help you getting started in this field:
Start with an Online Course: You don’t need to enroll into an expensive course. Honestly speaking, they aren’t worth it. Most of the courses both off and online include stuff that are repeated again and again.
So, I am going to list out the materials that have aided me in my own journey. In others words, it worked for me, try it, it might work for you as well.
Enroll into: Udemy.com.
In the Search bar type: Digital Marketing Course.
Once you do that the whole list of courses will drop down. Select and choose the course that has ‘Bestseller’ added to it.
These courses explain all the basic fundamentals in detail which is absolutely critical for any new comer in this field.
So, I highly recommend this website to anyone who is looking to kick start his career in this field. The course designed here are of top-notch quality and very much affordable.
Launch a Website or a Blog
No matter what stage of learning you are in, get a website or a blog. You don’t have to go in for an expensive option, a simple website on Word press will do the job.
You can learn a lot when you have your own website or a blog to experiment with. You need to be consistent with your content to measure your result and efforts.
With a website or a blog, you will be able to implement whatever you will learn through various resources and materials you will encounter online.
You will be able to understand how data is collected and analyze which is one of the core competencies of this business.
Just don’t start on any niche. Pick something you are most passionate about. So if you are a sports lover, write about that sport. If you are fitness enthusiast, dwell into that.
Don’t worry about the competition or any other thing at the start. Just pick the niche you love the most as this will help you draft, more engaging and consistent contents.
Start Establishing Your Online Social Presence:
Now, you might already have some active accounts on popular platforms like: Instagram, snap chat & TikTok and etc. However, if you are serious about making a career in this field you need to start strategizing on how you use this platform.
You need to think objectively about your niche. You need to pick what interest you the most and start churning out contents based on that.
You don’t have to hit the mark on each platform to begin with but you should be thorough in one or two platforms.
Imagine, if on the day of Job interview or Client call (In case you decide to start your own business) you can show a case study of how you scaled your presence rather than your resume, you odds of getting that contract or job will be much higher.
Learn Paid Advertisement:
Understanding of how to grow your brand online organically is good but knowledge of doing it through paid advertisement is priceless.
In this field, you will come across many brands who will want result fast. They don’t have time or patience to go through Organic process. To carter such audience you need to be good with handling and setting paid advertisements.
When we talk about Paid ads, we are not limiting ourselves to Google Ads only, it’s a whole wider domain now with Facebook, LinkedIn, Insta & Twitter ads.
So learn more to earn more.
Master The Analytics:
Digital Marketing talks in the language of Data Analysis. So if you want a successful career here, you need to learn and master this language.
Data Analysis, give you a direction of where your campaign is headed. It guides you how to plan your next moves. It gives a validation on your campaign set-up.
In other words it your best friend in this field, if you can understand it correctly.
Link Well On LinkedIn:
It is an interesting space for anyone who is willing to dig in and spend some time on this platform. There are lot thought leaders and influencers present on this platform who are willing to engage with anyone who they find interesting.
I personally have bagged good project from this platform, but having said that you need to be consistent with your effort.
You need to use this platform well, you need to engage, interact and express your comments in a well strategies way. Also make sure that your interaction shouldn’t sound like a sales pitch, so be smart and consistent with your content on this network.
Not only for business purposes, but you can also find some very good resources in case you want to start your own business from this platform.
Subscribe to Thought Leaders:
Like in any field, to grow in it, you need to consistently upgrade your learning methods and tools. This is where consistent reading is must.
You must make sure that you attend good number of webinars and subscribe to blogs of these influencers to gain what is in store for you.
Here are few name and blogs that I personally follow that have helped me in my journey in a big way.
Learn about Methods and tools:
It goes without saying that Digital marketing is a process that is highly dependent on reliable tools. You need these tools to perform multiple functions like:
Analyzing the reports
Analyzing competitors backlinks
Tracing customer journey on the website
Generating backlink/keywords ideas
And on many other things
Here are few tools that I refer to time and again for my understanding and help
Screaming frogs ( For website analysis)
Ubber Suggest (For Keyword Search and its free)
AM institute headliner tester ( To Test how effective your Content Headlines are)
Backlink Analyzer ( To analyze competitors Backlinks)
AHERFS ( For Overall Seo and Content Marketing services)
Attend Every Possible Seminar:
Along with gathering information and skills online you should keep expanding your learning horizon by attending relevant Seminars.
The best part about these events is that you get to interact with many likeminded people from within your domain.
You can pick new techniques and learn new methods, a good seminar always offer you something in return of your time
Most Importantly You Must Enjoy:
This is the most imperative thing and this not only implies for this field but for any other field that you might choose.
You should feel happy about what you are doing. Only when you are having fun, you will feel the zest to learn, improve and grow.
Digital Marketing is not difficult to understand but very hard to sustain. Trends keep changing faster than the thoughts. So you need to be on your toes all the time.
This is why it is crucial for you to understand and enjoy every aspect of it.